Business to business (B2B) email lead generation describes the process of sending email communications to predefined business prospects, with the objective of generating interest and engagement in a company’s products or services.
There is lots that goes into effective B2B email lead generation. But in its simplest form, the process requires:
a) a predefined contact or list of contacts with email addresses
b) An email service provider (ESP) to send email
c) Some email copy (words) introducing the business products and/or services
Our full-service B2B email lead generation campaigns include expert setup, experienced management, copywriting, A/B testing, free contact records, inbox management, reporting, performance analysis and more.
Under our contracts, a Marketing Qualified Lead (MQL) is defined as:
This will largely depend on the audience and how much they want what is being offered.
Generally speaking, it takes around 1,000 emails sent to generate one marketing qualified lead (MQL).
Return on Investment (ROI) under our campaigns is calculated by:
The amount of money made (revenue) /divided_by/The amount of money invested
Cost Per Acquisition (CPA) under our campaigns is calculated by:
The amount of money invested /divided_by/The number of Marketing Qualified Leads (MQLs) generated
At last review, our average customer CPA was £76 per Marketing Qualified Lead (MQL).
An Ideal Customer Profile (or ICP) defines the most prominent features and characteristics of the people and companies that you expect to become your best customers.
The characteristics of an Ideal Customer Profile can be broken down into two parts:
Usually a business will tell us who they think their best target customers are. We will then build that profile into an addressable audience.
No, we operate purely in the B2B markets.
